Private Asset Management | The pipeline to the affluent
March 10, 2010

Synovus Targets Illiquid Investments  01/20/2010



After steering clients clear of illiquid investments for the last two years, Synovus Family Asset Management has decided to carve out an illiquid investments allocation of 5% or more. The $3.4 billion Columbus, Ga., multi-family office is seeing a pickup in interest from families that had been unwilling to tie up cash for a long time. As liquidity concerns have eased post-crisis, more are willing to take a chance to capture returns through long-term investments such as private equity and real estate holdings. “There’s opportunity here; [families are] less focused on quarterly performance, so they’re receptive,” says director Chris Hohlstein.

Housed within regional bank Synovus Financial Corp., the MFO specifically targets niche areas like catastrophe related re-insurance investments, and has ...

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