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Advertising Campaign Of The Year -- Lehman Brothers
09/20/2007
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Betsy
Constantine | Lehman Brothers Private Investment Management, Lehman Brothers Trust Company and Neuberger Berman unveiled a joint-effort advertising campaign geared toward new wealth and underscored the company's streamlined financial services platform. The ads have helped heighten awareness about Lehman's brand of HNW offerings that links all three business lines.
The two color print ads have run in local and national markets, appearing in well-known publications such as The Wall Street Journal and San Francisco Chronicle. The firm tapped ad house Grey Worldwide New York to create the campaign, which was developed under Kathleen O'Toole in Lehman's marketing group and Rebecca Rogers in its corporate advertising unit.
Other Nominees:
* Bank of America
* Citigroup Global Wealth Management
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